Editorial

The art of making mezcal

My favourite kind of shoots are the ones where my interests line up. Sometimes the stars align and you get blessed by the photo gods with a dream gig like documenting the art of making mezcal in Oaxaca… oh and the client asks you to shoot the whole thing on film.

I am new to mezcal, considering it’s been around for over a hundred years now. My first experiences drinking it were in Canada, and the mezcal that makes its way up here is not necessarily the best… I still was fond of the smokiness, especially in a cocktail and it soon became a favourite spirit to consume. Once I learned a little bit more about it, I started to dream up going to Oaxaca to see how it’s made and get to connect with the spirit. Luckily for me, a friend of mine in LA called me up to join in on a shoot, documenting the process.

Esfuerzo Mezcal is the artisanal product of Margarito Garcia Cruz, and his son Temo. It’s a family owned and operated palenque about an hour outside of Oaxaca Centro. A beautiful area, with rolling hills and mountains of agave. Here are some of my favourite shots from the shoot and the video that was created alongside.

Shoot film, stay broke.

Each time I press my shutter, I spend between $1 - $5 on my film cameras. Each roll is between $8-20, some film like Polaroid FP-100c costs $60/pack giving you only 10 shots. Then you have developing and scanning costs which range between $15-30 per roll. On average, shooting one roll ends up costing me around $40.

How do I justify it? Film is like vinyl, it never goes out of style, it’s an analog process and an experiment, to me it is the lifeblood of photography and by shooting film, i’m staying broke but I feel like i’m a part of a community of photographers who are keeping the process alive, one roll at a time.

Shooting film has taught me to slow down, compose better images and overall improve my technical abilities as a photographer. I’ve invested a lot of time and money to keep this dream alive… for good reason.

Click through some examples of some film shots i’ve done below :